C.1. REQUEST TO PERMIT A NEW ONE-SIDED FULL MOTION BILLBOARD AND SITE IMPROVEMENTS IN FRONT OF THE BUILDING ON THE PROPERTY LOCATED AT 9200 SUNSET BOULEVARD [N. MARICICH, J. ALKIRE, J. DAVIS, P. CAPORASO]:<br>The proposal is to construct a new single-faced, full motion billboard in the area in front of 9200 Sunset Boulevard. The proposal also includes site improvements at the base of the billboard structure with pedestrian plazas including seating and interactive plaques describing the history of the billboards along the Sunset Strip. The proposal is called "The Legacy Loop." This is a revised project proposal based on direction from the City Council hearing of February 3, 2025. This project is subject to the California Environmental Quality Act (CEQA). A Negative Declaration, with a subsequent addendum and conformance analysis, was prepared, and which analyzed the project. - City of West Hollywood

Meeting: Adjourned Regular City Council Meeting

Meeting Time: January 20, 2026 at 6:00pm PST

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Agenda Item

C.1. REQUEST TO PERMIT A NEW ONE-SIDED FULL MOTION BILLBOARD AND SITE IMPROVEMENTS IN FRONT OF THE BUILDING ON THE PROPERTY LOCATED AT 9200 SUNSET BOULEVARD [N. MARICICH, J. ALKIRE, J. DAVIS, P. CAPORASO]:<br>The proposal is to construct a new single-faced, full motion billboard in the area in front of 9200 Sunset Boulevard. The proposal also includes site improvements at the base of the billboard structure with pedestrian plazas including seating and interactive plaques describing the history of the billboards along the Sunset Strip. The proposal is called "The Legacy Loop." This is a revised project proposal based on direction from the City Council hearing of February 3, 2025. This project is subject to the California Environmental Quality Act (CEQA). A Negative Declaration, with a subsequent addendum and conformance analysis, was prepared, and which analyzed the project.

STAFF REPORT (Revised - 1.16.26) ITEM C.1. - ATTACHMENT A ITEM C.1. - ATTACHMENT B ITEM C.1. - ATTACHMENT C ITEM C.1. - ATTACHMENT D ITEM C.1. - ATTACHMENT E ITEM C.1. - ATTACHMENT F ITEM C.1. - ATTACHMENT G ITEM C.1. - ATTACHMENT H ITEM C.1. - ATTACHMENT I ITEM C.1. - ATTACHMENT J ITEM C.1. - ATTACHMENT K ITEM C.1. - ATTACHMENT L ITEM C.1. - ATTACHMENT M (LARGE FILE) ITEM C.1. - ATTACHMENT N ITEM C.1. - ATTACHMENT O (LARGE FILE) Memo from Staff & Lighting Study Submitted by Applicant PUBLIC COMMENT CORRESPONDENCE - 1.16.26 PUBLIC COMMENT CORRESPONDENCE - 1.16.26 PUBLIC COMMENT CORRESPONDENCE - 1.16.26 PUBLIC COMMENT CORRESPONDENCE - 1.20.26 afternoon